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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers

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Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.

Vendor:
SAP America, Inc.
Posted:
07 Feb 2012
Published:
30 Jul 2011
Format:
PDF
Length:
4 Page(s)
Type:
Case Study
Language:
English

This resource is no longer available.