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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
sponsored by SAP America, Inc.
Posted:  07 Feb 2012
Published:  30 Jul 2011
Format:  PDF
Length:  4  Page(s)
Type:  Case Study
Language:  English
ABSTRACT:

Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.





BROWSE RELATED RESOURCES
Application Integration | Brand Loyalty | CRM | Customer Data Integration | Customer Interaction Services | Customer Loyalty | Customer Retention | Customer Satisfaction | ERP | Loyalty Programs | SAP (Product)

View All Resources sponsored by SAP America, Inc.
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