Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.

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May 23, 2012

Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers sponsored by SAP America, Inc.
Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. (THIS RESOURCE IS NO LONGER AVAILABLE.)

Available Resources from SAP America, Inc.

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