Business intelligence (BI) systems are now so advanced that a user with no prior knowledge of analytics can search through data using key words such as "returns by stores where brought in the northern region," and produce valuable data results in easy-to-understand reports.

This paper by Dr. Barry Devlin, renowned BI expert and founder of 9sight Consulting, discusses the new free-form search techniques that business users are now taking advantage of for more valuable business insight.

Devlin explains how an information context can be created automatically that supports reliable parsing and speedy delivery of this functionality to end users with minimal IT involvement. Read on to learn about a new free-form search system that delivers end-users with the data they need with little analytics and metrics knowledge.