Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems.

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May 23, 2012

Grocer Moves Shopping to the Palm of Customers’ Hands sponsored by SAP America, Inc.
Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems. (THIS RESOURCE IS NO LONGER AVAILABLE.)

Available Resources from SAP America, Inc.

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