In today’s tough economy, many organizations are hoping to turn to emerging markets to turn around their business. However, because customer service technology plays a bigger role in emerging markets than in established markets, companies entering emerging markets must be able to provide multiple channels for customers and track overall satisfaction. Additionally, as more customers head to the Web to review products, make purchases and find information, forward-thinking organizations need to learn how to leverage Web 2.0 to stay competitive.

Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives.