sponsored by Hewlett-Packard Limited
Posted:  05 Jan 2012
Published:  04 Jan 2012
Format:  PDF
Length:  2  Page(s)
Type:  White Paper
Language:  English

The onset of new social media technologies has fundamentally changed the way people communicate. Information flows from person to person efficiently and instantaneously to almost anywhere through a variety of mediums.

Channels of communication now include social media networks, blogs, forums and messaging. Through these new communication channels, businesses can gain valuable insight as to how their consumers act, live and engage with one another.

Recognising the value of these new sources of social data and leveraging them appropriately is a relatively new challenge for many organisations. Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data.

Business Intelligence | Customer Data Integration | Customer Data Management | Data Analytics | Data Management | Social Networking

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