We are witnessing an unprecedented upheaval in terms of the tools and processes available to us in the workplace, so what do we mean by the term "enterprise 2.0" in its contemporary usage? Essentially we are defining the point at which social media landscape and the business world collide.

But just having a Twitter or Facebook profile is not truly enterprise 2.0 until you engage and interact with customers.

This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management.