The amount of digital data available to decision makers nearly doubled from 2007 to 2011 and the rate of growth is accelerating. Traditional data handling and business intelligence (BI) methods simply cannot turn raw data into business insight fast enough. In addition, social media sites, sensors, real-time monitors, location data and other rapidly changing sources not only contribute to the volume of information available, but they also increase the variety of information one needs to consider.

The big question facing organizations today is - what is the value of big data to your firm and what can you do about it? In this webcast, we will attempt to answer those and other relevant questions by revealing how innovators have successfully tapped data at their disposal to improve customer relationships, drive growth, achieve market leadership and unlock new revenue streams.