sponsored by IBM
Posted:  30 Nov 2011
Published:  30 Nov 2011
Format:  PDF
Length:  6  Page(s)
Type:  eGuide
Language:  English

With more and more people joining social networks such as Facebook and Twitter, companies are also turning to those sites – not to play games like Mafia Wars or upload family photos, but to do marketing, gather customer data and, with the help of social media analytics software and text mining tools, find out what the public is saying about their business.

But is social media analytics just for retail companies, or can organizations in other verticals also leverage the emerging business intelligence (BI) technology?

In this e-guide, you’ll find expert advice, news and best-practice tips to help you decide if social media analytics is right for your business. You’ll also learn about the maturity level of social media analytics software and the skills and cultural attributes that companies need to have for a successful social media analytics project.

Business Intelligence | Business Process Management | Social Computing | Social Networking

View All Resources sponsored by IBM

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement