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Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel
Interactive marketers must catch up to consumer mobile adoption. As hardware, software, and
interfaces evolve, interactive marketers can expect an exciting — and complicated — landscape in which
mobile eventually becomes the “connective tissue” that bridges marketers’ online and offline consumer
touch points. To ensure your mobile marketing practices mature steadily and efficiently to this future
state of consumer connectedness, optimize current campaigns for mobile devices, and then develop
mobile-specific channel expertise. Read this Forrester Research Inc. white paper on mobile marketing to get some tips, best practices and techniques for implementing interactive marketing.