sponsored by IBM
Premiered:  15 Nov 2011
Language:  English
ABSTRACT:

IBM master data management (MDM) helps telecommunications companies around the world create unified customer and household views.

This video depicts vital capabilities that MDM can enable, enhance or simplify, such as:

  • Improving up-sell and cross-sell opportunities including targeted bundles
  • Compiling past product histories
  • Generating household views
  • Assessing lifetime customer value

By implementing MDM solutions, telecommunications companies have achieved increased profitability, a boost in customer retention and acquisition and reduced operational costs.






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