All organizations strive to achieve a single customer view, but most organizations fall short of this goal. The benefits are clear: by linking customer data across department databases and business units, an organization improves business intelligence (BI), customer profiling, and customer management.

Whether data cleanup originates from a business merger, a migration project, a de-duping effort or a CRM/ERP implementation, the work is similar. Data stewards first need perspective from commercial stakeholders, an understanding of the data impacts and a clear process that takes technology and methodology into account.

Read this paper to learn 10 steps that help data stewards improve the quality of customer contact data, including physical mail, email and telephone information.