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What Senior Management Needs to Know and Do About the Customer Experience
An extraordinary customer experience is the measure customers use to determine with whom they will continue to do business. Whether or not your company evaluates that experience is irrelevant because your customers most definitely will. Delivering on the Customer Experience is a significant consideration in maximizing market penetration.
This white paper on Customer Experience is a presentation of observations and musing from more than 20 years of executive business experience. As the an executive of your company you are the author of your company's visions and this white paper will show you how you can express these visions to your company and your customers for an enhanced customer experience.