sponsored by ComputerWeekly.com
Posted:  25 Oct 2011
Published:  11 Nov 2010
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:


Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” Mobile coupons and mobile ticketing are closely inter-related. It is important to understand what is on offer in ticketing because coupons use the same technology and can be often integrated with tickets to improve the commercial offer to customers.






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