sponsored by ComputerWeekly.com
Posted:  25 Oct 2011
Published:  11 Nov 2010
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English

Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” Mobile coupons and mobile ticketing are closely inter-related. It is important to understand what is on offer in ticketing because coupons use the same technology and can be often integrated with tickets to improve the commercial offer to customers.

Mobile Device Management | Mobile Device Management Software | Mobile IP | Mobile Payments

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