Mobile coupon technology

Mobile coupon technology

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Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” Mobile coupons and mobile ticketing are closely inter-related. It is important to understand what is on offer in ticketing because coupons use the same technology and can be often integrated with tickets to improve the commercial offer to customers.

Vendor:
ComputerWeekly.com
Posted:
25 Oct 2011
Published:
11 Nov 2010
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English
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