The pressure on businesses to develop strategies which embrace environmental sustainability has increased dramatically in recent years, driven both by concerns about the long-term availability of fossil fuels and the impact of  corporate activities upon the environment. The result has been that governments have developed and implemented a series of directives aimed at obligating corporations to become more energy efficient, using “greener” energy and thereby reducing CO2 emissions. Given both governmental and consumer pressure, many corporations have thereby sought to be more proactive in their attempts to deliver products and services which do not adversely impact the environment.  For its part, the mobile industry is seeking to develop its own environmentally sustainable businesses; with regards to mobile handsets, this involves vendors and operators analysing emissions across the  life cycle of handset, from raw material extraction to end-of-life, and putting policies  into place which not only reduce the direct emissions from the industry, but which also have the potential to reduce emissions both across other industries and amongst consumers