The demonstrable consequences of this approach are now very clear  - hidden, often major, costs in the  development  lifecycle of code arising both from the costs of fixing defects, and from the costs of managing change late in the lifecycle. Even more seriously, business confidence that new systems can be delivered to time and to budget is eroded.In this paper we argue that a new testing professionalism is required, rooted in an approach to Quality understood as fitness for the purpose defined, right though the lifecycle, delivered on time and within budget. The challenge is how best to deliver Quality by orchestrating resource in the fullest sense (people, process and technology) to this end. Confidence in the delivery of outcomes is, for a business, an operational and strategic strength; the new testing professionalism is above all about delivering confidence in outcomes.