The communications provider landscape is evolving as the demand for data—in fixed locations and on the move—outstrips the still growing demand for voice communications. New entrants from the worlds of IT, media and the internet are competing—directly and indirectly—with established telecommunications providers. At the same time, new technology innovations and integration are turning once-profitable services into low margin commodities. Telecoms companies need to adapt and rapidly to these new threats to ensure they can survive, and hopefully thrive, on some of the new opportunities that emerge.