sponsored by ComputerWeekly.com
Posted:  21 Oct 2011
Published:  02 Feb 2011
Format:  PDF
Type:  White Paper
Language:  English
ABSTRACT:

Public awareness of AR remains low: even within key areas of the mobile sector, such as mobile advertising, a number of senior executives are either unaware of the concept or have a very limited (or confused) appreciation of what it involves and what its capabilities are.






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