The full end-to-end mobile commerce transaction involves the purchase, storage and redemption of tickets on the mobile device.  This is the ultimate mobile ticketing solution and we have included this full transaction as part of our market forecasts. In terms of definition of “mobile device”, we make the distinction that the primary function must be mobile telephony. This excludes other mobile devices that have a different primary function such as entertainment, e.g. digital music player or portable games console, or travel, e.g. a GPS (Global Positioning System) enabled mapping device.