sponsored by ComputerWeekly.com
Posted:  21 Oct 2011
Published:  08 Dec 2010
Format:  PDF
Length:  6  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:


The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. Competitors are striking-up strategic alliances that have surprised the market, whilst some commercial allies are finding themselves increasingly polarised as the market progresses. Much of the activity relates to the ability of  brands, portals, and publishers to tap into new audiences via the mobile Web.






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