Social media is being used in business whether the IT department likes it or not. A well-executed social computing strategy empowers employees to support and service newly empowered customers. And companies with empowered employees have a significant competitive advantage in the socially connected world. This six-page Buyer’s Guide to Social Media explains why CIOs and senior IT professionals have a prime oppor tunit y to rethink core business processes and examine how to use social computing to create advantages for their business.