Ovum: Business tips for using SMS and web chat

Ovum: Business tips for using SMS and web chat

Cover

Yet enterprise interest in both types of solution continues to grow, and shifting customer demographics will eventually force enterprises to consider how to incorporate both solutions into a single customer service strategy.Despite the hype around social media, other non-traditional communications channels (non-traditional relative to the voice channel) such as SMS and web chat are currently more practical than social media in dealing with customer outreach and complaints. Unfortunately, enterprises don’t always implement applications that facilitate web chat or SMS communications with a clear eye on strategy – namely, how these technologies fit within the greater customer service solution.

Vendor:
ComputerWeekly.com
Posted:
21 Oct 2011
Published:
21 Feb 2011
Format:
PDF
Length:
3 Page(s)
Type:
White Paper
Language:
English
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