CW+ Quocirca report: Reaping the benefits of IP geolocation

CW+ Quocirca report: Reaping the benefits of IP geolocation


Things-4-You is a fictional organisation that exemplifies the type of retailer that can benefit from IP geolocation. It has a UK-wide branch infrastructure and has expanded into Europe and North America. It also has a thriving online business, but, before using IP geolocation, the rate at which online visitors were turned to buying customers was unimpressive. This report uses the story of Things-4-You to demonstrate the potential of IP geolocation for any online retailer, but especially one that also has bricks and mortar stores.

21 Oct 2011
29 Sep 2010
13 Page(s)
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