sponsored by ComputerWeekly.com
Posted:  21 Oct 2011
Published:  25 Feb 2011
Format:  PDF
Length:  12  Page(s)
Type:  White Paper
Language:  English

This trend also reflects a fundamental shift from predominantly company-customer interactions to customer-customer interactions that influence company-customer relationships. It therefore becomes imperative for companies  to have a sound Social Media customer engagement strategy.

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