Their long-held assumptions are being turned upside down as three forces converge. First, price-performance ratios keep improving; we have access to a superabundance of computing power, network bandwidth, and storage capacity, all at lower and lower price points. Second: The expectations of consumers are changing dramatically because they are being exposed to technology choices that empower them as never before. And third: New technology trends put IT in position to drive innovation and growth rather than focusing on cost-cutting and efficiency improvements.