Data protection and recovery are mature technologies today, and businesses of all shapes and sizes are busy protecting their data in any way they can. But due to differences in data volume, complexity of IT infrastructure, and availability of budget and staff, there are big differences in the sophistication of data protection between large and small businesses.  The underlying dynamics of the market, such as continuous data growth and the risk of natural disasters, are similar for all organizations, but large enterprises are typically faster adopters of new technology and, as a result, are able to deploy state-of-the-art data protection and disaster recovery solutions that are generally out of reach of smaller businesses. This, though, is starting to change.