This paper examines why companies should develop and implement an on-demand conferencing and collaboration plan that supports business continuity for both the enterprise and its customers. It outlines what technologies to use when; how to define and determine when to put a plan into action; and how to handle the specific needs of office-based and remote employees. It also looks at how companies can benefit from these critical communications technologies on a regular basis, to boost productivity, support the virtual workplace, dramatically improve ROI and positively impact the bottom line.