Social CRM promises to transform the way enterprises react to, communicate with and ultimately serve their customers. But will it? Has the hype gotten too far out of hand?

This eBook -- for marketers, sales and customer service professionals-- takes a hard look at Social CRM. It examines where the real opportunities lie, both in the short term and long term, how Social CRM can truly impact revenue and customer loyalty. It lays out where you can prove Social CRM has created a return on investment, where you can't -- and whether that matters.