Corporate-wide customer analytics strategy doesn’t start with data, tools

Corporate-wide customer analytics strategy doesn’t start with data, tools

Cover

Organizations are going to need to turn to multiple vendors for customer analytics. A customer data analytics strategy begins by identifying which area of analysis offers differentiation from competitors, ultimately leading to the goal of gaining competitive advantage.

In this e-guide, you'll learn:

  • Best practices to better understand what data is right for your analytics projects
  • Key insights into data tools and decisions to help improve customer understanding
  • Tips to start a successful customer analytics strategy
  • And more!

 

Vendor:
IBM
Posted:
29 Sep 2011
Published
29 Sep 2011
Format:
PDF
Length:
9 Page(s)
Type:
eGuide
Language:
English
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