Today, digitally savvy companies manage a growing set of web experiences, targeting specific channels, audiences, markets and outcomes. When promising opportunities arise, smart firms move quickly to launch new experiences. But standalone sites within an enterprise which are usually built on different technologies by disparate groups can lead to wasted efforts, unnecessary expenses, and problems sharing content or capabilities. In result, customers are dissatisfied with the web experiences because they receive mixed messages and disconnected websites. Read this white paper to learn how to best leverage IT investments for an economical yet sustainable solution.