SearchBusinessAnalytics.com eGuide: Leveraging predictive analytics for improved customer understanding

SearchBusinessAnalytics.com eGuide: Leveraging predictive analytics for improved customer understanding

Cover

Analytics has become the key to customer understanding and satisfaction, especially in the airlines industry. Airlines are tasked with collecting a vast amount of data from numerous cities and states to improve customer service and reduce the bottom line.

In this e-guide you'll learn how two top airlines implemented and leveraged predictive analytics to analyze customer feedback and increase satisfaction.

Vendor:
IBM
Posted:
27 Sep 2011
Published
27 Sep 2011
Format:
PDF
Length:
8 Page(s)
Type:
eGuide
Language:
English
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