Data quality is the foundation of almost all organizational processes, both operational and analytical. The quality of data used by an organization will have a major impact on the organization's overall effectiveness and efficiency. However, data quality is often ignored until there is a major issue. Organizations are starting to incorporate data quality into their day-to-day operations and are learning the importance of making these operations routine.

This white paper explores the importance of data quality in operations and why every organization should have a data quality strategy. Some of the topics discussed include: repercussions for not having a data quality strategy, best practices for data quality operations, and ways to successfully implement a data quality plan.