As mobile devices and technologies proliferate in the marketplace, an increasing number of employees at Intel want to use their personal devices within the enterprise, choosing the best platforms, applications, and services to accomplish their jobs and manage their lives. This trend is often referred to as the "consumerization of IT."

DIM would enable us to deliver the information users need in the environment they need it, independent of what device they are using—giving mobile workers more choice, flexibility, access, and performance.