The state of smarter banking: Smarter Industries Symposium, Barcelona, November 2010
sponsored by IBM

The financial industry is challenging in many unique ways: while a new product intended for medical use experiences rigorous trials before release to the market, financial products are often released without any such precautions. At the same time customers are getting smarter and more demanding, while governments impose strict regulations in an effort to reduce risk and increase visibility. How can financial firms overcome these changes to drive success and differentiation?

This white paper discusses how data standardization along with better analytics and business intelligence can be a defining factor for success in financial markets by enabling smarter banking. Learn how these tools help blunt the impact of radical changes while delivering a better customer experience.

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