CIOs Embrace Custom Application Development
sponsored by SAP America, Inc.

As the recession eases, businesses are beginning to make an important shift in their priorities. While in the recent past, cost-cutting was of the utmost importance, organizations are now trying to capitalize on opportunities to win over new customers and drive revenue.

This white paper takes a look at the factors and trends driving the shift from cost-saving to business expansion. In particular, see how custom-development services are allowing enterprises to meet specialized customer needs to increase satisfaction, loyalty and profits.

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