A product and service focus seems natural for the automotive industry. With the latest car models and technologies expected to be the biggest draw for customers, it can be all too easy for customer-centric practices to be left behind.

This case study spotlights Colmobil Corp., one of Israel's leading importer and distributor of cars, trucks and buses, and their experience reorganizing their business around customers instead of vehicles. Inside, discover the tools they used to help them with this transformation, as well as the impressive results.