The Social Customer Engagement Index
sponsored by SAP America, Inc.

In June of 2010, TheSocialCustomer.com and Society of Consumer Affairs Professionals (SOCAP) partnered to survey industry professionals to gain insight about how organizations were using social channels to engage customers from a service perspective.

This white paper provides the results of this survey, as well as an analysis of key trends and findings. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers.

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