The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers
sponsored by Runaware

The difference between intriguing software and best-selling software isn’t knowledge or expertise; it’s customer insight from feedback: knowing what changes you can make to improve the software experience, the conversion rate, and the total ROI. Typically, software vendors have opted for one (or both) of two classic feedback methods: subjective reporting and objective observation. Both methods, however, lack a clear mechanism for generating reliable untainted, customer feedback.

Software vendors stand to gain such feedback from the constant bidirectional flow of information provided by cloud computing- if they can cull actionable intelligence from it.  

Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to "peer into the minds" of their target customers, and thus promises to change how they develop products, create sales strategies, and build satisfying user experiences.


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