Taking action on analytics: Using data for customer loyalty and retention

Taking action on analytics: Using data for customer loyalty and retention

Cover

During the recent recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.

In this e-book, hear from analysts and experts about current trends in customer relationship management (CRM) and learn how winning organizations are taking action on analytics.

Vendor:
SAP America, Inc.
Posted:
05 Jul 2011
Published
05 Jul 2011
Format:
PDF
Length:
26 Page(s)
Type:
eBook
Language:
English

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