Becoming a Social Business: The IBM Story

Becoming a Social Business: The IBM Story

Cover

In this white paper, IDC explores example case studies of IBM’s internal evolution to a social business as a means to guide other large organisations considering making a similar transition.

These case studies provide the context and business challenges that made change necessary, social business transformation project plans and initiatives, and the results and current status of each department’s social business journey.

Vendor:
IBM
Posted:
23 Jun 2011
Published:
22 Jun 2011
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English

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