sponsored by IBM
Posted:  22 Jun 2011
Published:  22 Jun 2011
Format:  PDF
Length:  5  Page(s)
Type:  Presentation Transcript
Language:  English

The data stashed away in documents, emails, social media posts and other types of unstructured content holds a lot of potential value for business users. But without the ability to analyze that information, it may all just be data clutter without much purpose. Content analytics software can help organizations unlock the value of unstructured data for uses such as targeted marketing or e-discovery in legal cases.

In this presentation transcript with Seth Grimes, Principal Consultant at Alta Plana Corp. and originator of the Text Analytics Summit, listeners will learn about best practices for evaluating content analytics tools and choosing the technology that best meets their business requirements. They'll discover the potential pitfalls to watch out for when considering various software options and get expert advice on how to set up a content analytics strategy.

Business Intelligence | Content Analytics | Content Management | CRM | CRM Analytics | Enterprise Content Management | Text Analytics

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