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Using Unified Customer Data Visibility to Improve Revenue, Retention and Satisfaction
sponsored by DataFlux Corporation
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While immediate value is achievable through improved data quality and standardization, without well-defined goals for measured improvements to visible business processes the technical morass threatens project success.
In this paper, we review some barriers to success of Master Data Management (MDM) programs, especially when the driving force is the accumulation of data from multiple source systems with the objective of creating a single source of truth. This paper examines three challenges, such as:
- Structural inconsistency
- Semantic inconsistency
- Program sustainability
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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