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Making a Single View of the Customer Work
sponsored by DataFlux Corporation
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As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal.
The single biggest problem with projects designed to deliver a “single view of the customer” is that the teams charged with tackling the issues associated with this problem often use standard implementation methods without understanding the discrete steps involved.
This paper looks at the framework needed to deliver a "single view of the customer."
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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