Enterprise data governance (EDG) complexities not typically emphasized by those looking for a quick fix. To be sure, technology and business processes are essential if one wants to be able to reliably run reports and make decisions based on accurate information. However, many organizations overlook the importance of the human element before, during, and after their data quality and governance initiatives.

This white paper analyzes data management issues within the context of Acme, Inc., a fictitious manufacturer of widgets. Rather than looking at data quality and management though a theoretical lens, this white paper uses a persona-oriented approach to tackle the issues endemic to many organizations vis-à-vis EDG.