With the economy being shaky, the insurance industry has a problem. Customers are increasingly shopping around and making complex demands. The way to combat this is with customer loyalty, but that can prove difficult to achieve.
In this whitepaper, learn how insurers make their products "sticky," that is, having core products and meeting customer's demand for better communication from their service providers.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines