Creating Stickiness in the Insurance Industry

Creating Stickiness in the Insurance Industry

Cover

With the economy being shaky, the insurance industry has a problem. Customers are increasingly shopping around and making complex demands. The way to combat this is with customer loyalty, but that can prove difficult to achieve.

In this whitepaper, learn how insurers make their products "sticky," that is, having core products and meeting customer's demand for better communication from their service providers.

Vendor:
Thunderhead
Posted:
16 Jun 2011
Published:
01 Jan 2011
Format:
PDF
Length:
15 Page(s)
Type:
White Paper
Language:
English
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