As the fastest growing segment in the business intelligence software industry, analytics are red hot. According to IBM, 85% of US corporations plan to implement predictive analytics in the next five years. So if your business is not already developing analytics solutions, you soon will be.

If your company is seeking to increase profitability, streamline operations, improve customer retention, extend product lines and reduce risk through analytics, it's time to pursue new analytic approaches. Analytics opportunities are abundant, including:

• Pricing optimization
• Sales and inventory forecasting
• Customer churn prevention
• Marketing campaign optimization
• Fraud detection
• Supply chain management
• And more

This white paper introduces the big data analytics opportunity, big data integration challenges, and the data virtualization solutions that can address these challenges.