Small and medium-sized businesses (SMBs) stand to benefit from business intelligence and analytics capabilities just as much as larger organizations do. But midmarket companies have unique needs - and face unique challenges - that need to be weighed when planning and launching a BI and analytics program.

This eBook is written for IT and BI professionals as well as business executives involved in BI decisions. It introduces BI and analytics for midmarket organizations plus practical advice on how to get started on deploying a BI system, from building a business case to evaluating BI technology.