sponsored by Ektron, Inc.
Posted:  17 May 2011
Published:  17 May 2011
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English

The web content management (WCM) market is experiencing a significant evolution as
requirements for those platforms have expanded beyond just managing web content. Now, organizations
need WCM to help support rich, contextual, engaging, cross-channel experiences.

The growth of new content types, the emergence of new channels, and increased customer expectations drive this significant change in WCM. Today, content and collaboration (C&C) professionals need to remember
that the “C” in WCM no longer stands for just "content."

Instead, they must keep in mind the additional C’s:

  • Context
  • Channel
  • Consistency
  • Community
  • Consumer behavior
  • Creation

This white paper delves into the 7 C's of WCM.

Collaboration | Collaborative Master Data Management | Content Management | Content Management Services | Content Management Software | Content Management Systems | Web Content Management

View All Resources sponsored by Ektron, Inc.

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