The web content management (WCM) market is experiencing a significant evolution as
requirements for those platforms have expanded beyond just managing web content. Now, organizations
need WCM to help support rich, contextual, engaging, cross-channel experiences.
The growth of new content types, the emergence of new channels, and increased customer expectations drive this significant change in WCM. Today, content and collaboration (C&C) professionals need to remember
that the “C” in WCM no longer stands for just "content."
Instead, they must keep in mind the additional C’s:
- Consumer behavior
This white paper delves into the 7 C's of WCM.