The Future of Web Content Management

The Future of Web Content Management

Cover

The web has become mission-critical for business, and websites are the most important channel for sales, marketing, and customer support. As websites have evolved, so have visitor expectations, and visitor context is the key to providing experiences that deliver business results.

When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture?

Context:

  • Shortens sales cycles
  • Produces higher quality leads
  • Grows revenue
  • Increases customer engagement and loyalty

Read on to learn more about context and find out what's next for content management.

Vendor:
Ektron, Inc.
Posted:
17 May 2011
Published:
17 May 2011
Format:
PDF
Length:
20 Page(s)
Type:
White Paper
Language:
English
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