The top 10 secrets to using data mining to succeed at CRM

The top 10 secrets to using data mining to succeed at CRM

Cover

Discover proven strategies in data mining for cost-effective customer acquisition and retention. This white paper explores how data mining can help you plan and execute successful data mining projects, use insights gained to optimize, and automate customer-focused interactions. Learn target marketing campaigns, improve cross-selling and up-selling to increase customer value.

Vendor:
IBM
Posted:
17 May 2011
Published
17 May 2011
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English
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